How to become a Private Label Rights Author
What Are Private Label Rights (PLR) Products?

You’ve no doubt seen “Private Label Rights” and “Resell Rights” titles thrown around all over the Internet. And many times these products and the rights they include can be confusing. But it’s important to know the difference because they are NOT the same and you can get into serious trouble by violating copyright laws if you’re not careful.

Furthermore, you want to make sure you understand them so when creating and distributing your own products you don’t give away more than you want to by mistake or experience weak sales because you didn’t use the right language in explaining your offer.

So, really simply, in general terms here are the basic rights. They each have variations, but this will give you an idea:

1) Unrestricted Private Label Rights – the most flexible of all rights and therefore most valuable. You can do nearly anything with these products including renaming, branding and selling as your own, editing, and bundling with other products in a package. You can also give them away, and you can sell or giveaway rights for others to resell, master resell, or private label. The danger with giving these rights is nothing prevents buyers from turning around and selling them the same day at ½ price and “stealing” your sales.

2) Private Label Rights – similar to unrestricted in that you can rewrite, edit, and call products your own. But usually they have some limitations like only sell above a certain price and cannot give for free.

3) Master Resell Rights – Resell Rights, vs. Private Label Rights allow you to resell products but not edit them in any way. You cannot call them your own, you cannot add or edit the content. With Master Resell Rights, you can also give away the resell rights to others, and often you can give away the Master Resell Rights, allowing others to resell the resell rights.

4) Resell Rights – these are the weakest of all rights and therefore least valuable. You can only resell the product. You cannot change it in any way and you cannot giveaway or sell resell rights.

Part 1: Why Create Private Label Rights Products?

I’m sure you’ve at least heard the buzz about Private Label Rights products, if you’re not already selling them for profit. There is a very good reason these products are so popular and sell like wildfire…

The #1 Challenge for Internet Marketers is to consistently generate new products and new content to promote and sell.

And why is it the #1 challenge? Because it is very time consuming and costly—you need the subject matter knowledge, ability to organize your thoughts and write well, creativity to design graphics and ecovers, and the tools to put it all together. And, even with all that, it can take 20 full hours or more to create a top quality product.

So the reason is simple—if you can systematically create high quality ebooks and info products packed with useful information that look professional, you can cash in because marketers will literally beat a path to your door and beg you to sell it to them!

So let’s take a look at how you can do it…

Part 2: Creating PLR Products is a Repeating Process

The first step in creating PLR products you can cash in on is to understand that product generation is a process—a process that can be followed again and again to crank out big time profitable products.

If you just sit down and start to write an ebook or record some audio, you will have a much tougher time creating something valuable and you may need to spend more time editing and re-editing to make it marketable. Further, when you’re ready to create your next product, you’ll always be starting over from scratch each time.

When you look at it like a process and you follow certain steps every time, you have a formula that can be used over and over to churn out profitable products that are very high quality. Here’s an overview of the process and in the next section we’ll take each step in greater detail:

Now let’s examine the steps in the process.

Part 3: The Steps from Topic Choice to Finishing Touches

Now we’ll cover all of the steps in the process. By following this same process every time you want to make new products, you can crank out winners every time that will line your pockets with cash!

Step 1: Pick Your Topic and Your Angle

The first step may seem obvious, but don’t be fooled. If you’ve seen any products about ebook creation, no doubt that choosing a topic is not a new idea to you. But there is more to it than that.

To pick your topic, there are 2 main points to keep in mind:

1) Pick something you are familiar with or are willing to research. No matter how eager people are to buy a product, you cannot create one that contains any real value if you lack in depth information or inside knowledge about it. If you don’t know, you can always research but keep in mind that will involve many additional hours.

2) Pick a topic that others are motivated to pay to learn more about. It’s not enough that people are interested in your topic. I’m sure an ebook about the different uses of Lima beans would be an interesting read, but it’s doubtful people will actually pull out their wallets to pay for it.

For the first point, only you know what you know. So it might make sense to start by determining which topics are hottest (and most profitable!). There is a trick you can use to find this out in just minutes:

Follow this link and you can enter any search word or phrase to see how many searches are being done on a monthly basis—this is a great way to see how much demand there is and interest in a topic:

So, if you wanted to create a PLR product about fitness, you can see that “lifetime fitness” is twice as popular as a search term than “fitness training” is. The most important aspect is the total number of searches—if a topic is only searched a few thousand times per month there is probably not enough demand to make it worth writing. On the other hand, 100,000 searches per month means you’ve got a hot topic.

Of course, this step only helps you determine how many searches—it still doesn’t mean those topics sell. But start by finding a highly searched term then look into its selling power in a few ways:

1) Do a general internet search for the topic and see what the top websites are. Are they selling information? What type? For how much? In what format? And how many sites are selling? In this case, the more you find the better—marketers will not put up site after site for topics that don’t make them money.

2) Go to and search for your topic to see what info is being sold. Check out also

Once you are sure there is a market and people will pay for your product, search to find as many info products on the subject you can to see how they are presented and what angle each product takes.

It is very important NOT to just create a “me too” product with exactly the same information—make the product your own by have a unique spin. You can add personal experiences to the product to give it a unique touch, you can combine multiple resources to create a more complete product than what is currently offered, or you can take a different approach in explaining it.

The bottom line is, you MUST offer some unique value if you want to author a winner and big time money maker!

Step 2: Create Your Outline

Perhaps the most important step in the process of creating PLR info products is to develop a simple outline of exactly what your product will include. This is key because it forces you to think through the entire product and make sure you have enough content, that it flows logically and will make sense to users, and that you have structure to follow when putting it together. Here’s an example:

Outline for Instant PLR Author:

I. Intro: Why Create PLR Products

a. Huge demand = big profits

II. PLR Product Creation as a Process

a. The system is key to maximizing profits

III. PLR Product Creation Steps

a. Steps of the process

1. Decide topic

2. Create outline

3. Choose title & subhead

4. Decide format

5. Write copy

6. Add visuals

7. Create rights page

8. Compile finished product

9. Brand/secure product

10.Create eCover

11. Write sales page

IV. Tools for Creating PLR Products

a. image sources

b. compilers

c. ecover creators

d. audio/video creators

V. Marketing & Promotion

a. Ways to promote your product

b. Different sales strategies

c. Adding backend

VI. Other Resources

a. tools & products to help

So you can see the power of an outline. It is very clear what topics to cover to create a complete product. I know when it’s complete it will provide value to readers and it follows a logical pattern. I also know what areas I need to research and what areas I already know.

Step 3: Choose title & subhead

You might be asking—why wait until this step to create my headline and subheading? The answer is simple—you need the outline before the title so you know what your product really covers. For example, if you want to write an ebook on email marketing and you think up a title called “Profit Pumping Emails” and a subhead called “email templates that will have your list subscribers opening their wallets” and then you create an outline and decide the best content you can create is a 6-step formula for how to capture subscribers and then follow up with email, the original title and subject don’t fit the content.

By making the outline first, you crystallize what you are providing for value, and then you can make a title that fits.

Another important point about your headline is to make sure you take the time to write it so it sounds persuasive and creates interest and/or curiosity. The title “How to write follow up emails” just doesn’t inspire people to grab for their credit card. On the other hand, “Creating follow up emails that suck up cash like a vacuum” just has a lot more power in it. Use action words and words that create an image in the reader’s mind. And create a slightly longer subhead that explains your product in greater detail. (See the title & subhead for this ebook as an example!) For more help, browse online in Clickbank to see the top sellers and what their title’s look like.

Step 4: Decide on a Format

One important consideration is what format to use in delivering your product. While ebooks are certainly the most popular, depending upon the subject matter, content, and length of the product you may want to consider a few different types including ebooks, audio files/.mp3s, video files, or some combination. Not only can a variety mix things up, but some topics are more easily delivered in different formats. Here’s a more complete explanation:

1. The written word (e-books): This type of informational product is by far the easiest and least expensive to produce. This medium lends itself well to many topics and can even be used for some ‘how-to’ informational products and motivational products. A well written e-book that is filled with timely and relevent information sells well on the Internet. E-books can be sold at a much smaller price to the consumer than other kinds of products because there are no direct production costs….the investment is usually entirely the time of the author of such products. The only tools required to produce an e-book is a program like MS Word and a PDF converter. If you do not have any PDF Converter program installed in your PC, you can get an Adobe PDF Converter called Primo PDF free at Primo PDF.

2. The audio product: The audio informational product requires all of the same research that an e-book requires but then it also requires production and distribution investment, as well. The good news is that with today’s computers and the software available, recording audio is a fairly simple thing to do and the quality is as good, or almost as good, as recordings made in sound studios. Audio informational products are generally used for producing such informational products as those produced for motivation purposes, marketing, finance, and business. Production, shipping and handling is usually supplied by a fulfillment center. There are many such companies. Alternatively, you can get many desktop products now for use on your personal computer that can automatically generate audio files for you.

3. The video informational product: This is the most difficult and usually the most expensive to produce informational product on the market today. It is also the most effective for many topics. Unless you have the capability to make the video yourself, you will have to hire a videographer or at the very least you will have to buy or rent video equipment. However, there are some informational topics that just cannot be created in any other way, i.e. action oriented themes like sports, dancing, learning to play a musical instrument, etc. A fulfillment center must be hired in order to mass produce a DVD and distribute it. Of course, some video products can be available only online which eliminates the need for a fulfillment center. Again, as with audio, there are many products you can get now for use on your PC that will create videos for you in a few mouse clicks.

Step 5: Write Your Copy (Create Content)

There are a few points to keep in mind when writing the copy or creating the main content for your product:

Write or speak in simple, clear language – you need to keep in mind when composing your product that unless you are marketing a book on astrophysics you need to convey your ideas in a way most people will understand. You’ll probably have a wide audience from a variety of backgrounds and you want to make sure everyone who wants the info can understand and benefit from it.

Use an informative or humorous tone – when you’re speaking or writing, pay attention to “how it sounds” to the reader. You do not want to come across as talking down to readers or sounding angry. Your product should be enjoyable for others to go through, so read through it to see how it sounds or better yet ask someone else to read it for you.

Use fonts and colors easy on the eyes or audio easy on the ears – again you want your product to be enjoyable, fun, and informative for your customers. Inverse fonts with white text on dark backgrounds or funky fonts that may look interesting are usually hard to read and may annoy your customers. Keep it simple. For audio, avoid loud music or volume changes that may be jarring to the ears.

Write and speak in small “chunks” – another good point to keep in mind is to think, write, and speak in 3-4 sentence chunks and include breaks in between. Visually, it is much more manageable and easy to read and for audio it allows listeners to absorb and understand what you’re saying before jumping into the next topic.

Step 6: Add Visuals & Effects

After you have the copy written or recorded, you can add a ton of perceived value and professionalism by adding images and graphics to your product. When you are adding photos, images, clipart, or other graphics, just make sure you use them sparingly and appropriately. Nothing looks worse for a product than a “filler” graphic obviously thrown in to take up space that adds no value to the product.

If the visuals you are going to use don’t make sense, don’t use them. Also, do not load up the product with so many images and clipart that it detracts from the content and the value. Look at a magazine with articles for example—you won’t find articles that are 90% images and graphics because readers would feel cheated because of lack of value. The articles will contain a lot of good info with images placed in areas where they help explain the story—if numbers or facts and figures are used visuals can create a clear picture. If you are explaining a complex or multi-step process, images or visuals can help make the point much easier when used to support your copy.

One of the biggest challenges and dangers with images is copyright laws. Products are floating around everywhere with images you can simply right click and save and then re-use, and people do that all the time.

WARNING: Many of these images are protected by copyright laws and you cannot use them unless you have permission or have purchased rights. So be careful when you decide to use anything you “find” online.

This creates a big challenge because buying rights to images can be so expensive that they will eat up all of your profits. One great resource I discovered to get around this problem is iStockPhoto offers literally 1,000s of top quality images, clipart, animations, and flash animations for as low as $1 each! You signup for free and browse images by searching for what you’re looking for. Then you purchase credits and download instantly the images you want. And you can get many for just $1, some are $5 and up from there. But these are professional quality images that will give you the look you want.

Recommended resource:

Another fantastic way to add professional looks and also give clear examples is with screen captures. They are exactly as they sound—screens or web pages that you would see on your computer captured and saved as an image file. It’s a great way to demonstrate what you mean when explaining aspects of web sites or anything online. The best software for making these is SnagIt. It allows you to capture almost anything and add effects, arrows, images, text to create a very professional looking page. They offer a free trial, too.

Recommended resource: TechSmith’s SnagIt

Step 7: Create Rights Page

Once you’ve created your product and made it look professional with images, clipart, screen captures, or whatever else the next step is to make a “rights” page to let customers know in clear terms what they can and cannot do with the product.

In the online world, there is so much piracy and stealing of other people’s work it’s ridiculous. But, in some part this theft takes place because of lack of clear details about what users and customers are allowed to do or not do with products. I have purchased $1,000s worth of Internet marketing ebooks, software, guides, and other tools and often times there is no mention of rights. Or, if there is, it’s at initial purchase but there is no information included in the download or product delivery that spells it out.

Avoid confusion, protect yourself, and help everyone understand what they’re getting by including a “rights page.” Here is a sample, but you can create your own with whatever terms you like:

Step 8: Compile Your Finished Product

Once you’ve completed the content of your product, the next step is to compile it, or basically wrap it up in a nice looking package. The most important consideration for any product is…

What format is MOST widely usable in the market?

In other words, you could create an ebook and sell your finished product as a Wordperfect file, but that’s just not wise because you’d be shutting out a huge portion of the market since they do not own Wordperfect. Or worse, they would buy it and then realize they can’t use it and you’ll be flooded with support and refund requests.

In general, the most effective format for an ebook is Adobe Acrobat or .pdf. The reason for that is the software is available as a free download from so anyone can get it, and also it displays anything created in that format exactly the same way for everyone who uses it (unlike web-basedpages that can display differently for each person based on web browser used, screen resolution, etc.

For audio files, the best format is .mp3 because the file size is small compared to other formats and .mp3s can be played on portable players like iPods as well as personal computers through Windows Media Player and other software.

Step 9: Brand or Secure Your Product

Another option you may want to consider when you complete your product is whether to add security features and/or branding. Security features include preventing people from cutting and pasting or copying any of the content. You can even prevent readers from being able to print it if you like. Depending upon the software you use to compile the product the security features available to you will vary. Generally, the more expensive the program, the better security features it will offer. But one thing to consider is what rights you are offering with it. For example, if you are offering unrestricted private label rights to buyers, there is no point in securing the product because you need to provide an unsecured version they can edit anyway. But, if you are not offering rights, it may be very important since there is so much online theft.

Branding is a bit different, but sometimes products offer both branding and security. Branding allows you to offer resell rights products with simple tags placed in the document. When readers read your copy, they see the tags specific to you—your name, your company name, etc. When someone is reselling it, they can rebrand it by opening a simple branding file and inputting their values for each tag—name, company name, email, etc. When they click “brand” the software changes all tags in the document to their info to make reselling a snap! It saves your customers hours of reading every word and deciding what they need to change.

One low cost pdf brander that includes many powerful options plus security features is PDF Labelling & Stamping Pro. The best thing about this product is that you do not need to enter any codes—you can simply add a page to the front of the pdf with any text you want and choose from a variety of custom stamps like “confidential” or “for public distribution” or a host of others. And it includes security features. Plus it’s a snap to use.

Recommended resource: PDF Labeling & Stamping Pro

Step 10: Create eCovers

This is a critical step. With the information overload on the Internet today and the flood of offers everyone receives, you need to make your product stand out or it will not sell. You might have the best product in the world, but if it isn’t wrapped in a beautiful package your sales will suffer, period.

And any ecover is not necessarily a good ecover. If your image looks unprofessional or sloppy, people will assume the product is also. Take the time or spend the money on this step because it is vital to your success. If you want to make your own ecovers, I recommend Cover Action Pro. You need Adobe Photoshop to use it, but I personally have created many covers with it and they are very high quality.

Recommended resource: Cover Action Pro

If you want a professional to make them for you, I recommend eCover Artist. I use her service to generate tons of ecovers because the process is simple, she offers quick turnaround (2-3 days) she has a variety of options, and very low price.

Recommended resource: eCover Artist

Step 11: Create Sales Page

The final step in completing your Private Label Rights product before marketing and making sales is to create a compelling sales page that explains the value buyers get from your product. While this guide is not designed to be a sales page copywriting clinic, there are a few points to keep in mind when writing and designing the page:

- start by making a list of all of the benefits buyers get from your product, and create a bullet point for each to include in the sales page. This will attract the largest number of qualified prospects to buy.

- Use the largest benefit as you main headline or focus of the page. You need to explain what problem your product will solve for people for them to buy, and while there might be many, the #1 problem should be the focus because it will convert the highest number of prospects to buyers.

Your headline is the most important part of the sales page because if it does not capture attention, you’ve lost the reader and the rest of the letter does not matter.

- Make the page easy to read and use a logical flow in writing—present the problem and then explain how your product solves it. When you’re writing always write like you’re talking to one person and not a group. Even though 1,000s of people might read it, each one is an individual and he or she wants to know that you understand his or her specific problem.

- Add testimonials for credibility. There is so much hype and exaggeration in online marketing today that you should offer any proof you can to increase your readers’ believability and make more sales. If readers are not confident you’re being honest, they will not buy.

- Use a guarantee to improve conversions. Another way to induce readers to make a purchase is to offer a guarantee. By assuming all of the risk, buyers can feel comfortable that IF they misunderstood or you were not honest about your product they can get their money back.
You will need a “thank you” page also for successful purchases so users can download your product. Keep it simple and you can also add another link at the bottom with an affiliate offer or another product users can buy.

Part 4: Marketing & Promotion – Turning Your Effort Into Cash

If you’re creating Private Label Rights, your number one market is likely going to be Internet marketers because they will want to purchase so they can resell and earn money. Keep that in mind when you’re thinking about promoting your products. Your primary ways of marketing to them are:

1. Endorse your Private Label Rights product to your mailing list.

If you have a mailing list, this is the fastest way you can make money. Your subscribers trust you (I hope!) and most likely think highly of your products or they would not be on your list in the first place. The important thing to remember is to be honest and NEVER take advantage of their trust, because if your subscribers feel burned, they will lose trust and that will cost you BIG time in the long run.

2. Seek Joint Ventures with E-zine publishers and other online marketers.

If you do not have a mailing list of your own, and it sure takes time to build one up, this is another good alternative for you. Look for other marketers who are selling similar products to yours, or who like to market resale rights/private label rights products and approach them. Usually you can find contact info or emails on their websites, and if you reach out with a simple, direct, professional email you have nothing to lose. Most will not help you, but some will, and if create quality products you can build a reputation and slowly establish powerful partners.

3. Approach Joint Venture (JV) Brokers.

JV Brokers are middle-men who refer Joint Venture partners to your affiliate program. You can engage JV Brokers so they can help you seek out great Joint Venture partners who are interested in working with you. If you are going to engage JV Brokers, your affiliate program must be 2-tier. For every sale made by their referred Joint Venture partner, you pay the broker 10-20% of the product price.

4. Paid E-zine Advertising and Pay-Per-Click (PPC).

If you have the money, you can buy advertising space in E-zines where you can get your website advertised to thousands of targeted prospects. Alternatively, you can go for PPC advertising where you can get targeted prospects through the Search Engines who are looking for what you have to offer. The trick to any sort of paid advertising is that you MUST test. If you do not know what your results are and what works and what doesn’t, you’ll waste a ton of money.

There really are an unlimited number of ways to market your Private Label Rights products (such as viral marketing, article writing, etc), but that’s an entire other topic and too much to cover here.


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